Zac Spencer
Zac Spencer
Zac Spencer
Owner, Crave Media · available for work

Paid & organic search, done right.

Online marketing specialist out of Salt Lake City. I've run hundreds of AdWords accounts across dozens of industries, with budgets from $100 to $250,000 a month, plus SEO for local businesses, new ecommerce shops, and international apparel franchises.

Get in touch → See the offering
ventures: cravemedia.io / crave-media.ai / recoveryclinic.org
100s
Accounts managed
Dozens
Industries
$100–250K
Budget / month
10+ yrs
In search
// capabilities

Three disciplines, one goal: spend that pays for itself.

01

AdWords / PPC

Google Ads built and managed for return, from a few hundred a month to a quarter-million.

  • Search, Shopping & PMax
  • Bid & budget strategy
  • Audits & rebuilds
02

SEO

Organic strategy for local businesses, ecommerce shops, and international franchises.

  • Local & technical SEO
  • Content & on-page
  • Ecommerce at scale
03

CRO

Turning traffic you already pay for into more leads and sales through testing.

  • Landing page strategy
  • Funnel & offer tests
  • Tracking & attribution
// full-service

Need the whole engine? I run two companies for that.

Beyond hands-on strategy, my teams handle the build and the AI: marketing through Crave Media, custom tools through Crave AI.

Crave MediaDigital marketing

cravemedia.io/services →
  • Site Building
    Fast websites that rank and convert.
  • SEO
    Optimizing your online presence, one search at a time.
  • Google Ads Management
    More leads, less wasted ad spend.
  • Local Service Ads
    Google Guaranteed, top of the page.
  • Facebook Ads
    Reach your customers where they scroll.

Crave AICustom AI & automation

crave-media.ai/services →
  • AI Dashboards
    Internal tools that consolidate your data into key metrics.
  • Conversion Tools
    Calculators, booking, and assessment widgets that capture leads.
  • Business Automations
    Connect your platforms to automate the repetitive work.
  • AI Search Visibility
    Show up in ChatGPT, Gemini, and AI search results.
  • AI Lead Follow-Up
    Instant SMS that qualifies leads and hands off warm prospects.

Crave Media also runs Marketing Recovery, a specialized arm for addiction treatment center marketing.

// track record

A decade in the search trenches.

Leading paid and organic search at agencies and publishers before building Crave Media.

2017–18
Director of Results — AdWords & SEO
Atria Media Group
1 yr
2014–17
Senior Account Strategist — AdWords & SEO
Atria Media Group
2 yrs 3 mos
2014
SEO / PPC Specialist
Vital BGS
Feb–Nov
2013–14
SEO Specialist
Purch / TechMedia Network
Jul–Jan
// let's talk

Ready to make your
spend work harder?

Reach out about services, or explore the full offering across Crave Media and Crave AI.

Contact me → cravemedia.io crave-media.ai